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Program Overview


Antonia M. Villarruel, Ph.D., R.N., F.A.A.N., Loretta Sweet Jemmott III, Ph.D., R.N., F.A.A.N., and John B. Jemmott III, Ph.D


Program Summary

“¡Cuídate! (Take Care of Yourself)” is a culturally tailored program designed specifically for Latino youth. The program is an adaptation of the Be Proud! Be Responsible! program. ¡Cuídate! emphasizes Latino cultural beliefs to frame abstinence and condom use, as culturally accepted and effective ways to prevent unwanted pregnancy and sexually transmitted diseases, including HIV/AIDS. The focus of ¡Cuídate! is to increase each participant’s skill level and self-efficacy in communicating and negotiating with sexual partners about abstinence and condom use. The program also helps teens develop the technical skills they need for correct condom use. ¡Cuídate! provides important information about the causes, diagnosis, transmission, and prevention of HIV and STDs, as well as the risk of HIV infection for Latino youth.


Target Population

¡Cuídate! is designed for Latino youth, ranging from 13 to 18 years old, and has been evaluated with Latino teens who were 14 to 17 years old. 


Program Setting

The program is designed for and has been evaluated in school and community-based settings.


Contact and Availability Information

For curriculum, materials, and pricing information, please contact:

Nancy Gonzalez-Caro, MPH
Evidence-Based Product Specialist
100 Enterprise Way, Suite G300
Scotts Valley, CA 95066
Phone: 1-800-321-4407

For training and support, please contact:

Cody Sigel, MPH, CHES
Health Education Training Coordinator
1333 Broadway, Suite P110
Oakland, CA 94612
Phone: 510-858-0995

Sample of curriculum available for review prior to purchase: Yes

Adaptation guidelines or kit available: Yes

Languages available: English and Spanish