Skip to main content


Program Components

Program Objectives

The program has three primary goals. They are to:

  1. Influence attitudes, behavioral and normative beliefs, and self-efficacy regarding HIV risk-reduction behaviors, specifically abstinence and condom use, by incorporating the theme of ¡Cuídate! (i.e. taking care of oneself, one’s partner, family, and community).
  2. Highlight cultural values that support safer sex, and reframe cultural values that are perceived as barriers to safer sex.
  3. Emphasize how cultural values influence attitudes and beliefs in ways that affect HIV risk-associated sexual behavior.


Program Content

The program focuses on incorporating the theme of ¡Cuídate! (taking care of oneself and one's partner, family and community) throughout the program. It does so by using culturally and linguistically appropriate materials and activities (including modeling and role-plays), to show and emphasize core Latino cultural values, specifically familialism and gender-roles, and how those are consistent with safer-sex behavior. The intervention incorporates activities that increase knowledge and influence positive attitudes, beliefs and self-efficacy regarding HIV sexual risk-reduction behaviors.   The program's six sessions are:

  1. Introduction and Overview
  2. Building Knowledge about HIV, STDs and Pregnancy
  3. Understanding Vulnerability to Pregnancy, STDs and HIV Infection
  4. Attitudes and Beliefs About Pregnancy, STDs, HIV and Safer Sex
  5. Building Condom Use Skills
  6. Building Negotiation and Refusal Skills

iCuidate! also includes the development of an Advisory Board made up of community members, which can provide unique insight to the target population.


Program Methods

Participants model and practice the effective use of condoms, and build skills in problem solving, negotiation of safer-sex and refusal of unsafe sex.  Sessions are facilitator-led, and designed to be highly participatory, and rely on interactive small groups, role-plays and scenarios to demonstrate and emphasize specific points. Participants are encouraged to practice the skills learned. The program uses music and videos relevant to the target population or community.